2012 Cannes Lions~Student

In 2012, I was a Finalists in the 2012 Cannes Future Lions competition twice.

KONZERTHAUS DORTMUND: Emerging Technology
I was given this assignment with the problem that young people do not consider classical music to be something that they would do in their free time. The main reason for this was that classical music was seen as a passive activity without enough emphasis on what really makes going to a live concert worthwhile: The Show.

RAY-BAN: Social Innovation

Ray-Ban frames have been the definition of vintage style for decades but most people don't know that what really makes Ray-Ban a quality product are the lenses. With the technology behind it, I wanted to show how Ray-Bans don't just make you look photo-ready cool but also help your world become picture perfect with every step you take.

Made possible by my team partner, Racheal Stirling, and our instructors Parker Sims and Guido Boehm at Ogilvy New York.

Made possible by my team partner, Deepanjali Singh, and our instructor, Tobias Grimm at Jung von Matt.